The communication created around the brand seeks to empower women to be their own version of unique. The concept is based on the concept of iconic woman, who expresses through fashion their inner beauty that makes her unique. Through this idea, the brand's tagline was born: Iconic Wear for Iconic Woman. The wordmark's typography was totally custom and drawn, portraying a fresh and feminine brand. The name results as the fusion of two words: Incony that means fine, delicate and pretty and Iconic that means widely recognized and well-established.